What is Satisfaction and Why Satisfaction is Important in Life?

 

To illustrate this point, SUCCESSISDECISION offer you 4 reasons why you should pay more attention to the fact that your customers are satisfied with your service or product:

1. Improves customer's perception of competition

In a highly competitive market, customer satisfaction can help you attract customers who can't decide between one option and another. Just think what makes a person choose between 2 similar offers? The excellent attention and experience of course.

2. Increase your customer loyalty

In general, customers tend to leave because of poor service. Customer satisfaction is the measure by which you can keep them. By measuring and tracking them, you can apply new strategies to improve the quality of your care. It will also help you to know and implement essential indicators to measure customer satisfaction.

3. Extend the customer lifecycle

One of the main reasons for keeping your customers happy is that it brings greater success to your business since a happy buyer keeps coming back. In other words, you extend the life cycle.

4. It is better to keep customers than to acquire new ones

Acquiring new customers is more expensive than retaining them, in fact, it is one of the reasons why keeping them is more important. There are also experiences translated into data suggesting that 5% of the

If you focus on customer retention, you can increase your profits by 25% to 95%.

How do you achieve customer satisfaction?

Previously, we mentioned essential elements to make your customers feel comfortable with your product or service: excellent service, product quality, and reasonable prices.

And it is that most people base their purchasing decisions on perceptions about the value of a particular product or service, overcoming obstacles such as price volatility. Because of this, companies tend to focus their efforts on promoting products with significant value rather than thinking about what profit they will make.

The important point is figuring out how to turn your customers into brand promoters so that loyal buyers bring in new customers.

To achieve customer satisfaction, try the following:

• provide customer a good quality product or service.

• Stick to what you advertise the product for.

• Provide good customer service: kind treatment, pleasant environment, comfort, personal service and prompt attention.

• Provide resolutions to customer complaints quickly and efficiently.

• Offer added value: additional services for the customer, such as home delivery, free installations, guarantees, advice and after-sales service.

• Don't argue with customers. The ideal is to guide the client and bring them to their senses.

• Retain customers before making a new sale.

• make sure that customers are provided an easy and seamless shopping experience.

How is the value of the product or service measured?

Value is based on two elements: the benefits customers derive from the acquisition and the costs associated with that acquisition.

The customer will turn to the brand that offers the greatest benefit, characterized by:

• Functional benefits: size, shape, use, durability.

• Aesthetic benefits: appearance, prestige of the service or product.

• Psychological advantages: safety, belonging and guarantees.

Customer benefits: Implement a retention plan

If you want to get success, you need to change your business philosophy to find value higher than the rest of the market.

All of this can be achieved if you follow the following principles:

1. Knowledge of customers, competitors and the current market situation.

2. Maintaining a good flow of relationships between the members that make up the company.

3. Value is an attitude created when the company believes its product has something to contribute.

Keeping satisfied and loyal customers guarantees companies effectiveness in their processes and strategic planning and consequently more sales. The point is knowing how. In this note, you've learned what you can do, but one almost crucial factor is missing: how.

This is where a loyalty program comes in, giving you the tools you need to take action. In fact, a solid plan to retain your customers can help turn customers into brand promoters.

If you want to know how to turn customers into brand promoters, we invite you to read the article on this topic. Keep this mindset and increase your profitability.